Playbooks: Real-World Exercises & Templates 

What Are These? 

Our Playbooks are bite-sized, practical resources that help you and your team apply the core ideas we teach—from foundational philosophies to persona development, from human behavior insights to concrete strategies for growing your business. Each playbook offers 3–4 ready-to-use templates or exercises, so you can quickly test ideas in real projects or workshops.

Our Goal

 • Immediate Impact: We believe in action, so we’re releasing these templates so you see how small strategic tweaks can transform your process.

 • No One-Size-Fits-All: Everyone’s business is different—so we’ve created multiple templates under each module. Pick the ones that speak to your situation, and start shaping your own approach.

How to Use

 1. Download a Template: Each module (like Foundational Philosophies, WTF Is…, Core Concepts & Models, etc.) comes with exercises you can use right away—print them out, share them with your team, or customize them for your next brainstorming session.

 2. Experiment & Refine: There’s no single right way to structure your growth strategies. Use these playbooks as jumping-off points, and adapt them to fit your unique goals or culture.

 3. Come Back for More: As we approach the launch of our paid course, we’ll add more freebies (and eventually advanced templates). Stay tuned—this is just the beginning.

All Playbooks by Category