Automate the awareness & trust-building
— — never the relationships.
Your next client already knows who you are. We make sure of it.
Powered by our 3-Touchpoint Campaign: A done-for-you growth strategy, marketing & signal tracking service.
The New Business Dilemma
WHY GREAT WORK STILL GETS GHOSTED
Long sales cycles
9–12 mo for $100k-$1m Projects
Buried decision-makers
Hard to reach directly
Cold outreach
Less than 2% reply rate
Missing the right moment
Client engage with your work but the signals are missed
Shifting markets
Must create awareness in new sectors while staying top-of-mind with core clients
If They Don't See You, They Can't Hire You — Period
The 3-Touchpoint Campaign
FAMILIARITY → CREDIBILITY → CONVERSATION
Hyper-Targeted Awareness
LinkedIn ads shown only to the exact companies and titles you pick, tracked in real time.
We build it, launch & manage in your ad account; dashboard + Loom recaps.
Social-Proof & Credibility
Using the personas we build, we identify how to place your work in the newsletters, podcasts, and communities your buyers already read, listen to, and trust.
We map it, ready-to-use media list, top mentioned topics across our research & seasonal angles.
Real-Life Engagement
We surface the committees, initiatives, conferences, and events where your buyers gather, then show you how to show up where they already are.
We outline it, event calendar + follow-up playbook.
Your growth strategy partner
Transforming how the right clients discover, understand, and trust your expertise.
Why This Works
Professional services have always run on trust and relationships. We don't try to change that.
We just make sure the right people know you exist before those relationships start.
From cold outreach
Where you interrupt strangers
From generic marketing
That speaks to everyone and no one
From blind prospecting
Hoping to catch someone at the right time
To warm connections
With people who already recognize your expertise
To targeted campaigns
Addressing specific challenges for specific roles
To signal-based timing
Connecting only when engagement shows real interest
Cold outreach
Where you interrupt strangers
Warm connections
With people who already recognize your expertise
Generic marketing
That speaks to everyone and no one
Targeted campaigns
Addressing specific challenges for specific roles
Blind prospecting
Hoping to catch someone at the right time
Signal-based timing
Connecting only when engagement shows real interest
The psychology is simple:
Familiarity breeds trust.
When leads see your insights repeatedly in their feed, you become a known quantity, not another cold email.
Specificity creates resonance.
Content that speaks directly to their role, industry, and challenges makes them think "they get it."
Timing changes everything.
Real-time engagement signals mean you reach out when interest is high—not when it's convenient for you.
Result: Higher-quality conversations with qualified leads who already trust, and see you as the expert.
Live Signal Scoring
Turn every click, view, and follow into timing-perfect outreach.
We provide you with a custom signals and action dashboard that tracks every interaction.
Live Engagement Tracking
10 POINTS IN ANY 60-DAY WINDOW = "GREEN-LIGHT"
Live Dashboard
Real-time visibility into exactly who you're reaching and who's engaging with your work.
Q3: In-house Teams
The Process
Define Strategy & Targets
Clarity on where to focus budget and time; protect core revenue and open new markets.
- •Audit clients & projects through 80/20
- •Research external trends
- •Create custom strategy / target list
Persona Report
Everyone speaks to clients' real needs & challenges.
- •Build hyper-targeted company & title lists
- •Map needs, barriers, triggers
- •Deliver a shareable persona report
Create, Launch & Manage Campaigns
Ultra-specific content makes you familiar to the exact clients you want, before you call.
- •Write persona-specific copy
- •Build custom audiences & campaigns
- •Launch & manage campaigns, signals, reports
Track Signals & Take Action
Your team knows who is warming up, why, and when to reach out, no more cold emailing.
- •Score every view, click & follow in the dashboard
- •Bi-weekly Loom recap + monthly call
- •Quarterly insight report + warm-lead playbook
Your Always-On Awareness & Trust Engine
Initial awareness and credibility building. Leads begin to recognise your expertise.
Familiarity deepens. Engagement signals increase as trust compounds.
The always-on engine continuously delivers warm leads and lifetime client value.
Ready to end feast-or-famine forever?
See how the 3-Touchpoint Campaign works for your business. Schedule a walkthrough to discuss your specific growth challenges and goals.
- Your current new business challenges and goals
- How the 3-Touchpoint Campaign applies to your industry
- Live dashboard walkthrough and signals demonstration
- Next steps and implementation timeline
Still have questions? Email us at hello@todayandtomorrow.co
Want to Learn This Process Yourself?
We believe in education-first growth. Get access to our classes, templates, and step-by-step guides for implementing the 3-Touchpoint Campaign inside your own company.
Recorded implementation sessions with real campaign examples
Persona research frameworks, campaign scripts, and tracking dashboards
Connect with other companies implementing systematic growth
Free resources available immediately