Grow Your Creative Business with the
3×3 Growth Loop

Discover a simple way to see what’s working, plan your next steps, and reach new clients — so you can improve every quarter without feeling overwhelmed

Taught by Joe Nash

Joe Nash is an Emmy-winning Executive Producer and Business Strategist with over 20 years of experience building identities, systems, and campaigns for global brands — overseeing more than $75 million in creative work throughout his career. He co-founded STATE and later served as Executive Producer and Director of Business Strategy at BUCK, where he led a ~215% revenue increase for the NY office during his tenure.

Joe has worked with top studios including Vucko, Oddfellows, Trollbäck + Co, Carbon VFX, and Troika among others. Today, he continues partnering with creative teams, helping them navigate an ever-evolving market to develop growth strategies that keep up with rapid business needs.

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What Is the 3×3 Loop?

The 3×3 Loop is a step-by-step system that helps you grow your business without feeling stressed. It’s built around three pillars that repeat every three months — like a cycle:

Pillar 1: Insights & Analysis

In Month 1, you gather the facts.

We identify high-value projects because not all revenue is created equal. See where money is truly coming from, where profitability can improve, and what might be worth exploring further.
Top accounts often generate the bulk of your revenue, by focusing on key accounts and industries, it ensures your strategy isn’t too broad or scattered.
Market insights keep us aware of broader trends — growing media needs, shifting consumer demand, or competitor moves — that impact our client relationships and service offerings.

Pillar 2: Strategy

In Month 2, you turn insights into a focused plan.

Big Bets (80%) focus on long-term, core business areas where you already excel — leveraging trust, proven workflows, and high-margin services to drive steady growth over 6-12 months.
Small Bets (20%) are short-term, low-risk experiments — testing new ideas, clients, or services on a quarterly basis to uncover new opportunities without disrupting your core business.
Craft a persona narrative by turning client insights into a clear, structured story — aligning pain points, opportunities, and solutions to create more impactful messaging.

Pillar 3: Marketing & Business Development (3TP)

In Month 3, you put that plan into action using our 3-touchpoint campaign framework.

Hyper-Targeted Awareness: Get seen where your audience naturally engages — trusted platforms, niche forums, and targeted ads — building familiarity without hard selling.
Social Proof: Show up in spaces they already find credible, mentions in industry spaces, communities, or niche publications — reinforcing trust and credibility.
Real-Life Engagement: People buy from people, so build personal connections through in-person touchpoints — events, meetups, or industry groups — turning awareness into real relationships.
Each touchpoint moves clients from noticing you to trusting you

After you’ve done these three steps in a quarter, you see what went well, what didn’t, and how to improve. Then you start again with fresh insights —always staying on track and growing bit by bit.

The 3×3 Growth Loop Launches Soon

For now, start with our free Foundations Course

Once you see how curiosity and real problem-solving fuel growth, you’ll be ready for the full loop

Start with the Basics

Free Forever

Before diving into the 3x3 Growth Loop, sign-up for our Foundations Course and learn how curiosity, trust, and genuine problem-solving fuel sustainable success.

Solving over Selling: See how listening and real problem-solving can replace spammy tactics.
Trust as the Centerpiece: People do business with those they trust, so we’ll show how to build honest relationships that last.
Real-World Frameworks: Explore simple models (like “Who, What, When” and “Jobs to Be Done”) that guide everyday decisions — without forcing you into a rigid script.

Learn the Fundamentals Today

Who This Course Is For

Creative Studios & Agencies

(Design, animation, live-action, post-production/VFX, editorial, product/web design, audio/music, color, finishing and more.)

If you’re juggling client projects and chasing new business, the 3×3 Loop gives you a simple, repeatable way to stay organized, protect what’s working, and explore fresh ideas without burning out.

Freelancers & Creators

(Designers, Animators, Directors, Photographers, Content Creators, etc.)

You’re the one-stop shop for everything — client work, invoices, self-promotion. This framework helps you balance it all and find new opportunities to grow.

Consultants & Coaches

You help others succeed, but building your own pipeline seems unclear. The 3×3 Loop clarifies how to nurture, refine, and stay busy without constant guesswork.

B2B Brands

From B2B SaaS to professional services, you need a straightforward system to see what’s working, plan your next moves, and keep customers coming back — no matter your industry.

What's In Our Foundations Course?

What You Get

Over 30 Video Lessons: Simple explanations for each concept, framework and philosophy that we use throughout the 3x3 Growth Loop.
Printable Playbooks & Templates: Fill-in-the-blank docs for mapping your Big Bets, Small Bets, and 3-Touchpoint plan—plus templates for personas, frameworks, and account strategies
Build Your Foundation: Gain the core knowledge and tools to confidently apply the 3×3 Growth Loop

Start With The Foundations Today

Grow Your Creative Business with the
3×3 Growth Loop

Discover a simple way to see what’s working, plan your next steps, and reach new clients — so you can improve every quarter without feeling overwhelmed

Taught by Joe Nash