GROWTH STRATEGY & MARKETING

Automate the awareness & trust-buildingnever the relationships.

Your next client already knows who you are. We make sure of it.

Powered by our 3-Touchpoint Campaign: A done-for-you growth strategy, marketing & signal tracking service.

BOOK MY WALKTHROUGH
THE CHALLENGE

The New Business Dilemma

WHY GREAT WORK STILL GETS GHOSTED

Long sales cycles

9–12 mo for $100k-$1m Projects

Buried decision-makers

Hard to reach directly

Cold outreach

Less than 2% reply rate

Missing the right moment

Client engage with your work but the signals are missed

Shifting markets

Must create awareness in new sectors while staying top-of-mind with core clients

OUR SOLUTION

If They Don't See You, They Can't Hire You — Period

The 3-Touchpoint Campaign

FAMILIARITY → CREDIBILITY → CONVERSATION

01
AWARENESS
02
CREDIBILITY
03
ENGAGEMENT
01
TOUCHPOINT

Hyper-Targeted Awareness

LinkedIn ads shown only to the exact companies and titles you pick, tracked in real time.

OUR ROLE

We build it, launch & manage in your ad account; dashboard + Loom recaps.

02
TOUCHPOINT

Social-Proof & Credibility

Using the personas we build, we identify how to place your work in the newsletters, podcasts, and communities your buyers already read, listen to, and trust.

OUR ROLE

We map it, ready-to-use media list, top mentioned topics across our research & seasonal angles.

03
TOUCHPOINT

Real-Life Engagement

We surface the committees, initiatives, conferences, and events where your buyers gather, then show you how to show up where they already are.

OUR ROLE

We outline it, event calendar + follow-up playbook.

DEDICATED SERVICE

Your growth strategy partner

Transforming how the right clients discover, understand, and trust your expertise.

THE TRANSFORMATION

Why This Works

Professional services have always run on trust and relationships. We don't try to change that.

We just make sure the right people know you exist before those relationships start.

THE SHIFT
FROM

Cold outreach

Where you interrupt strangers

TO

Warm connections

With people who already recognize your expertise

FROM

Generic marketing

That speaks to everyone and no one

TO

Targeted campaigns

Addressing specific challenges for specific roles

FROM

Blind prospecting

Hoping to catch someone at the right time

TO

Signal-based timing

Connecting only when engagement shows real interest

The psychology is simple:

Familiarity breeds trust.

When leads see your insights repeatedly in their feed, you become a known quantity, not another cold email.

Specificity creates resonance.

Content that speaks directly to their role, industry, and challenges makes them think "they get it."

Timing changes everything.

Real-time engagement signals mean you reach out when interest is high—not when it's convenient for you.

Result: Higher-quality conversations with qualified leads who already trust, and see you as the expert.

SIGNALS & ACTION

Live Signal Scoring

Turn every click, view, and follow into timing-perfect outreach.

We provide you with a custom signals and action dashboard that tracks every interaction.

000 signals tracked
SIGNALS

Live Engagement Tracking

REAL-TIME
Marcus Andersson
VP of Brand Design
Microsoft
6
Profile View
Q3: AI Brands - Design Directors
Priya Patel
Chief Technology Officer
Salesforce
2
Post Like
Q4: SaaS Growth - Tech Leaders
Rebecca Sullivan
Head of Creative
Adobe
8
Connection Request
Q3: Creative Agencies - Department Heads
Henrik Johansson
Creative Director
Spotify
4
Page Follow
Q4: Entertainment - Creative Directors
SCORING METHODOLOGY
2
Post reactions
Lightweight interest, add to "Warm" in pipeline
3
Profile view
They checked you out, send connection request within 24h.
4
Page follow
Ongoing interest, nurture sequence (sticky content).
6
Connection request
Strongest signal, fast-track to "High-priority" BD list.

10 POINTS IN ANY 60-DAY WINDOW = "GREEN-LIGHT"

CAMPAIGN INTELLIGENCE

Live Dashboard

Real-time visibility into exactly who you're reaching and who's engaging with your work.

CAMPAIGN

Q3: In-house Teams

ACTIVE
$100M-$1B
WHO WE'RE TARGETING
Target Companies
Adobe12 decision-makers
Shopify8 decision-makers
Airbnb15 decision-makers
Spotify6 decision-makers
Target Roles
Creative Director
Head of Design
Director Brand Marketing
Art Director
ENGAGEMENT RESULTS
4,538
IMPRESSIONS
892
VIEWS
157
CLICKS
Performance by Company
Adobe
1,124 impressions231 views42 clicks
Shopify
892 impressions184 views38 clicks
Airbnb
1,245 impressions256 views51 clicks
Spotify
687 impressions142 views16 clicks
SERVICE DELIVERY

The Process

01

Define Strategy & Targets

YOUR OUTCOME

Clarity on where to focus budget and time; protect core revenue and open new markets.

OUR ROLE
  • Audit clients & projects through 80/20
  • Research external trends
  • Create custom strategy / target list
02

Persona Report

YOUR OUTCOME

Everyone speaks to clients' real needs & challenges.

OUR ROLE
  • Build hyper-targeted company & title lists
  • Map needs, barriers, triggers
  • Deliver a shareable persona report
03

Create, Launch & Manage Campaigns

YOUR OUTCOME

Ultra-specific content makes you familiar to the exact clients you want, before you call.

OUR ROLE
  • Write persona-specific copy
  • Build custom audiences & campaigns
  • Launch & manage campaigns, signals, reports
04

Track Signals & Take Action

YOUR OUTCOME

Your team knows who is warming up, why, and when to reach out, no more cold emailing.

OUR ROLE
  • Score every view, click & follow in the dashboard
  • Bi-weekly Loom recap + monthly call
  • Quarterly insight report + warm-lead playbook
QUARTERLY CYCLE

Your Always-On Awareness & Trust Engine

QUARTER 1-2

Initial awareness and credibility building. Leads begin to recognise your expertise.

QUARTER 3-4

Familiarity deepens. Engagement signals increase as trust compounds.

ONGOING

The always-on engine continuously delivers warm leads and lifetime client value.

READY TO START?

Ready to end feast-or-famine forever?

See how the 3-Touchpoint Campaign works for your business. Schedule a walkthrough to discuss your specific growth challenges and goals.

WHAT WE'LL COVER
  • Your current new business challenges and goals
  • How the 3-Touchpoint Campaign applies to your industry
  • Live dashboard walkthrough and signals demonstration
  • Next steps and implementation timeline

Still have questions? Email us at hello@todayandtomorrow.co

SCHEDULE YOUR WALKTHROUGH
LEARN THE PROCESS

Want to Learn This Process Yourself?

We believe in education-first growth. Get access to our classes, templates, and step-by-step guides for implementing the 3-Touchpoint Campaign inside your own company.

EDUCATION

Recorded implementation sessions with real campaign examples

RESOURCES

Persona research frameworks, campaign scripts, and tracking dashboards

COMMUNITY

Connect with other companies implementing systematic growth

LEARN MORE

Free resources available immediately