About

Hey there—I’m Joe.

I’ve spent 20 years trying to figure out business development and growth for creative companies without any clue where to start. I tried sales books, cold e-mails and scripts, but everything felt stiff, pushy, and gross. None of them clicked with who I was, or the creative world I love.

Over the last two decades, I failed a lot. But every misstep taught me something, and I slowly pieced together a simple, flexible system that feels natural—no more forcing cold emails or cheesy pitches. That system became the 3×3 Loop: a feedback loop that helps you spot what’s working, plan your next moves, and actually connect with people who need what you offer.

Why This Framework?

I’m not claiming I’ve discovered the “perfect” method—far from it. In fact, there’s a quote that changed my perspective: “Strategy isn’t about achieving perfection, but shortening your odds.” That’s what the 3×3 Loop does: it shortens your odds of wasting time or doing things that don’t help. It’s not a rigid set of rules. Think of it more like a friendly guide you can tweak to fit your own creative business.

An Ongoing Experiment

What you’re seeing here is the first iteration of something that will keep growing. I’m learning, too, which is why there’s a Topics section where I’d love to hear your voice—vote on what matters to you, suggest the challenges you’re facing, and help shape our future content.

Who This Is For

I created this for people who are serious about growing their business in a sustainable, long-term way. If you’ve got big dreams, the 3×3 Loop can help you stay on track while leaving room for new ideas. This isn’t just “30 minutes of sales tips” you can skim and forget. It’s a solid approach you can keep using for as long as you run your business.

So, if you’re ready to try something that feels genuine—not gimmicky—welcome aboard. Check out the Topics section, share what you’d like to learn, and let’s keep improving this together. Because at the end of the day, we’re all just figuring it out—might as well do it in a way that actually works for the creative world we love.

Thanks for stopping by,
—Joe