🌞Core Concepts & Models
Simplify complex theories into practical models that can be applied in various scenarios, from business strategies to personal development.
What’s Inside the Playbooks & Tools:
- Playbooks for applying core business models like SWOT and SMART frameworks.
- Templates for visualizing concepts such as feedback loops or customer journeys.
- Actionable case studies built into Google Sheets for practice and adaptation.
Learning A New Language
Story As Strategy
Needs Not Niche
Needs Not Niche: Activity 1 - Needs Analysis Exercise
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Needs Not Niche: Activity 3 - Reframing Exercise Objective: Shift from industry-specific language to needs-focused language Instructions: 1. Identify an industry-specific service or deli... bit.ly |
Indirect vs Direct
Indirect vs Direct: Activity 3 - Sales Trigger Map Objective: Outline potential sales triggers (e.g., seasonal events, product launches, industry changes) and how you'll activate them thro... bit.ly |
Jobs To Be Done
Jobs To Be Done: Activity 2 - JTBD Insight Mapping Objective: Translate a client scenario into a clear understanding of their 'job' Instructions: 1. Select a client scenario from your expe... bit.ly |
Jobs To Be Done: Activity 3 - Language Translation Exercise
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Who, What, When?
Who, What, When?: Activity 2 - Timeline Creation Exercise
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Who, What, When?: Activity 3 - Client Segmentation Workshop
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Growth Level Expectations
Growth Level Expectations: Activity 1 - Growth Mapping Exercise
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Growth Level Expectations: Activity 2 - Expectation Setting Wo...
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Growth Level Expectations: Activity 3 - Storytelling through T...
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1 Client = 3 Clients
1 Client = 3 Clients: Activity 1 - Client Ladder Mapping
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1 Client = 3 Clients: Activity 2 - Impact Assessment Workshop
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1 Client = 3 Clients: Activity 3 - Message Alignment Exercise
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80/20
80/20: Activity 2 - Experimental Growth Journal Objective: Track and evaluate your small bets for iterative improvement Instructions: 1. For each small bet, note the project goals and o... bit.ly |
Sticky Content
Sticky Content: Activity 1 - Reflection Exercise Objective: Identify a curiosity-driven topic that could form the basis of your Sticky Content Instructions:1. Think of one challenge, tre... bit.ly |
Sticky Content: Activity 2 - Persona Integration Objective: Tailor Sticky Content to a specific client persona's needs and triggers Instructions:1. Choose a persona you've developed (e.g... bit.ly |
Sticky Content: Activity 3 - Draft & Share Objective: Create a first draft of your Sticky Content and get feedback Instructions:1. Produce a rough version of your chosen Sticky Con... bit.ly |
Sticky Content Playbook Step-by-Step Guide Objective: Create a first draft of your Sticky Content and get feedback Instructions:1. Produce a rough version of your chosen Sticky Con... bit.ly |
Finding Creative Market Fit
Finding Creative Market Fit: Activity 1 - Market Identificatio...
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Finding Creative Market Fit: Activity 2 - Competitive Differen...
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Finding Creative Market Fit: Activity 3 - Creative Market Fit ...
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The Three Pillar Framework: Bringing It All Together
The Three Pillar Framework: Activity 1 - Insight Prioritizatio...
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The Three Pillar Framework: Activity 2 - Big Bet/Small Bet Pla...
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